It’s been quite a long time since infographics have become the new trend in the online world. Designers are coming up with innovative ideas and designs every single day, making the use of infographics inevitable. Despite the increasing demand and use of this promotional technique, many designers are still struggling with the basics of infographics and are making mistakes that are disastrous.
Instead of just pointing out the mistakes, we are also discussing the solutions using which amateurs can improve their designs and avoid these basic mistakes in their infographics.
1. Poor implementation of design elements
A nearly perfect infographic is based on several things, one of which is the font of the infographic. It is the very first thing that a viewer sees and decides whether to continue reading it or not. Failure to choose an appropriate font can lead to loss of readers as they won’t share the design and in some cases they won’t even read it.
It is important to choose your font wisely. Make sure you use a limited number of typefaces and type variation in your infographic. This makes the design less complex.
When it comes to photos, make sure all your images and icons are of the same relative dimension. Elements that are not scaled can divert the reader’s eyes to the wrong side of the design. In order to make your images more appealing, you can use a vector mask over them.
Adding shapes or changing the image’s corner can give your design more volume and character.
2. Poor organisation
Stuffing information or adding too much of everything can make your design look unorganised and scattered. When you try to put a lot of data, graphics, colours etc. all into a single frame, it leads to a design that’s messy and way too complicated to comprehend. If the readers find your work difficult to understand then they will eventually lose interest in your design.
There are two basic problems that lead to unorganised designs: jumbled visuals and little or no whitespaces.
Jumbled visuals are a result of poor alignment. Creating designs with too much of text and crowded backgrounds can make your message difficult to comprehend. Correct alignment defines every single detail of your work properly. Correct alignment creates an orderly design and connection in the entire work, which makes it easier to read.
The second mistake that designers usually make is lack of whitespace. Many designers think of whitespace as a lacking in the design and try to cover it with text or graphics. However, it refers to the gaps and spaces between elements that do not contain any logos, photos, text etc. Whitespace is very important for giving a clear idea of the design. It makes the design more legible and well managed, which improve its readability.
3. The colour mess
Another big mistake that most designers make is the incorrect choice of colours. Infographics are all about graphics, colours, and designs, and choosing appropriate colours is something you simply cannot miss on.
Try to pick only two main colours. If your design demands more, in that case pick maximum four colours. Too many different colours can make your infographic look exaggerated, which can ruin your entire design.
It is recommended to use different shades of a colour to add more depth to your work. This makes the overall design more attractive.
Choosing colours that blend together well is also necessary. Try to pick colours that complement each other and look appealing to the reader’s eyes.
These are few of those common mistakes that many designers make. However, now you can avoid falling in to these pitfalls and create designs that are flawless.