Nowadays, the Infographic trend is sitting at the top of content marketing strategies. Infographics basically presents condensed information through graphics which comes in a user friendly layout. The whole point of using an infographic is so that the reader doesn’t get overwhelmed with extensive text.
Businesses can profit quite a lot if they make infographics a part of their marketing strategy. Opace, a Birmingham based SEO Company speaks positively about the effects on infographics on the audience.
Their Managing Director David Bryan is aware of the factors that attract or repel online viewers. Reading long online texts with virtually no graphics is a big turn off for a lot of people.
Bryan is convinced that the colourful infographic isn’t just a piece of information put up and supported by funky texts and bold graphics; it can help in creating links as more and more people will share them which will greatly benefit SEO.
Since infographics can be incorporated in a variety of channels such as email marketing, blogs, websites, and obviously social media networks, it’s an effective way of increasing online traffic
This leads to another important point: increasing brand awareness. Brand awareness is the main focus of every business. In order for your brand to be consistent in their promotion techniques and becoming recognizable, the use of infographics should be employed. Your infographic should be designed in such a way that it’s unforgettable to your audience.
Bryan says that Opace has been using infographics for a long time now. Not only have they been taking up orders from their numerous clients, but they have also started to offer the option of infographic design for their new customers as well as marketing and promotion of various brands.
Bryan is optimistic about the future of infographics as a marketing strategy that can present amazing results when utilised correctly by various businesses. He recommends that to make your infographic stand apart in the sea of infographics, brands and businesses should keep them up-to-date with whatever new trends that are coming up in the online market.