Website engagement has become a major concern for all online companies and brands. It has become a new mission to keep an internet user on a particular website for as long as possible. Recent statistics have revealed that an average person spends no more than 7 to 8 seconds on a particular page and prefers to move on. This means monotonous web content and blogs are not effective to keep audience enthralled, which is why infographics have become the uprising need of the day.

However, even when it comes to infographics, there are many types and templates available on web. This variety in infographics makes it difficult for a nonprofessional to decide which one is more appropriate for their brand. In this post we’ll help you to determine what type of infographic design will suit your product or service and will create more engagement.

·  If playing with basic information

Static infographic is the simplest type of infographic to display text and graphics in an interactive and captivating manner. It comprises of small graphical illustrations along with bits of texts at different places to explain the whole idea behind the picture. If you are discussing a topic as simple as benefits of using a certain product or different types of techniques to do something, static infographic is the best technique.

·  If highlighting a progress or history

Tracing a brands’ long history or its progress over the past few years can be a bit tricky. In order to display large amount of data, it is always suggested to opt for a timeline infographic. Using this technique, it becomes easier to keep data organised and sequenced. It is specifically useful to showcase something that has evolved in chronological order.

·  If displaying a process flowchart information

By using flowchart infographics, designers can display information that has a rhythm in it. For example, if your infographic is based on a company’s production line then this infographic can trace all the steps of production while keeping the reader engaged. It uses guiding arrows to direct readers where to go next after one step. Its continuous guidance is the reason why it is considered so interactive.

·  If comparing two products

If your infographic design is based on a comparison between two products or two techniques, it is recommended to use a comparison template. It is a well-designed format that follows two distinct patterns side by side to clear show two different trends. The changing colours and characters on both the sides of the picture help readers to identify the strengths and weaknesses of both the products easily.

So before you finalise a design, go through your topic thoroughly to decide which design is more suitable for it. For further advices regarding infographic designs, you can contact Infographic Design Studios. We are one of the leading infographic design companies in the UK, and we are proud to share that we have helped our clients improve their sales by designing promotional infographic designs for them.