Vibrant colours and stimulating visuals always attract attention. With the world currently being in the “selfie” mode, infographics have taken over the globe with its colourful themes and balanced designs. Infographics is basically a technique of presenting data in graphical form. However, it must be noted that visuals don’t always mean “success”. They do generate excellent traffic and boost your site’s rankings on the search engine page, but only if they are done right! With infographics dominating the current digital scene, people instantly note when an infographic lacks creativity or quality. That’s why Infographics Design Studio has identified five mistakes which can be avoided when you are designing an infographic.
This is a common mistake that several new infographics designers commit. According to our infographics design agency, using obsolete or overused information doesn’t help to keep the audience engaged. Rather, it turns out to sound monotonous and dull, which results in audience losing their interest in your product or service.
Too Much Information on a Page
There are times when you want to put in all the facts and figures onto your page because everything is important. This is another significant mistake that infographics designers make, even the most experienced ones! In order to avoid this, it is recommended to shorten your data by converting statistics into charts and graphs.
Confusing Data That Bores the Audience
The reason why visual infographics is so popular is because it is concise, informative, and easy to follow. The organisation of data plays an essential role in deciding the effectiveness of infographics. Therefore, it is very crucial to ensure that the provided data is not confusing readers. Our team of best infographics designers understand the significance of smooth and easy-to-read data, and therefore, they pay close attention to its chronological organisation.
Ignoring the importance of the Right Colour and Fonts
Don’t forget to select the colour scheme and the font of the text in accordance with the theme of your infographic. Our infographics design agency UK recommends to use no more than three colours on your infographic to keep it balanced and look appealing. While for the text, bright colours can be used as they will make the text pop out. On the other hand, fonts such as Times New Roman, Arial and Baskerville Old Face are most popular for typography because they are lucid and easy to comprehend. Both the colour scheme and the font should suit the theme and the topic of your infographic.
The Disaster of Blowing Your Trumpet Too Much
Our infographics design agency says that self-promotion is very much necessary for your infographics. But it can irk your audience when there’s too much of it! That’s why marketing and sharing your infographic should be done in a subtle manner.