As a person’s personality is identified by the tone of his talk, similarly, the visual tone of a presentation depicts professionalism. While designing a presentation, it is of utmost importance to keep all the visual elements and their effects in mind. A writer uses an adjective to convey the emotions and protrude a specific tone. It can vary from anger, disappointment, worries to excitement. A designer can also use the tools such as suitable color, elegant texture, proper alignment and striking typography to represent the tone.

Visual features that need proper attention are as follows


The designers at infographics design studio aim at creating harmony of colors throughout the presentation. They project balance between brightness, designed features and readability. It is an undeniable fact that color represents emotions. For example, green color speaks of calmness and nature whereas red color exhibits anger, emergency or failure. The tone of the presentation varies with the color you choose. Make sure to choose an appropriate one.


Texture has a significant value in visual arts. Such art can provoke feelings inside us− the feelings of joy, sadness, fun and so on. Textures supports a designer in terms of work and the concept behind it. So it is necessary not to ignore texture while crafting a presentation. Textures can be used to emphasize a specific component of a slide or information.


Every culture differs from other. The beliefs and lifestyle may vary from one culture to another. Therefore, it is pivotal to have a crystal-clear idea whom you are addressing to. For example, black color seems a graceful color for some, but it might be a sign of bad luck for others.

Moreover, images and photographs should also reflect concerned culture’s identity. Not all the people are native English speakers, so try to keep the phrases and graphics simple and comprehendible. Use images to replace texts where applicable.


Your clients or business partners are usually aware of the clip arts or the general images stuffed in presentations. Your chance of gaining their trust and approval lies in your creativity. The way you portray your message can either lead to acceptance or disapproval.

The example of creativity can be seen in Steve Jobs work who had been an information technology entrepreneur and CEO of Apple Inc. He was someone that mastered in creativity. Steve Job needed to tell about the size of the small laptop. He didn’t focus on the dimensions as it is obvious that no one would pay heed towards it! In lieu, he interpret the fact by telling that the new laptop can easily be inserted into an envelope. Now that gives a clear idea how small it could be!

Try not to use ordinary or common images. Use thoughtful images that can stimulate the curiosity of the attenders. In such way you can display your professionalism.


Avoid putting chunks of data on one slide. Your audience won’t be able to digest all this. In fact they would get irritated and bored. Try to be as concise as you can. Insert bullet points where necessary. You can distribute handouts among the audience so that they can have a closer look on details. But do not make a cluttered presentation.