Infographics are among some of the best tools for communication in the modern world. And through the internet, they have found an increase in influence and a larger audience than ever before. Whether this is a good thing or not remains to be seen. One of the arenas affected by the recent prevalence of infographics is the political landscape of the United States.
This widespread use of infographics has had an unexpected effect on the political landscape of the US. With their ease of production and inherent shareability, infographics have made it easier for individuals and organisations to push their viewpoints to the larger population.
Attractively designed infographics are a common feature on social media platforms. They take little time to read and can rapidly share their message with a large population.
Here, we will look at two of the most impactful ways infographics have affected US politics.
Increasing Public Engagement
Many infographic designers utilise infographics to raise awareness and clarify complex issues that people may not fully understand, such as gun control and freedom of choice. These give voters a clearer understanding of how specific laws may affect them and encourage them to vote.
With greater access to information in the form of infographics, even those who would otherwise consider themselves to be less interested in politics are now more exposed to different political ideologies and standpoints.
Infographics also educate people on how the political process works. These are useful in showing people the importance of their votes and can encourage more people to participate in elections.
A well-made process infographic, for example, can outline and explain the entire process of registering to vote. Some infographics tell the audience about the candidates in their area and those politicians’ political views and affiliations to help the voters make better-informed decisions.
Driving Political Change
Infographics are great at developing compelling narratives. A skilled storyteller can create an engaging infographic to share their ideologies and attempt to convince the audience regarding their stance on important issues.
Infographics can show how the passing of a particular policy has or will affect US citizens. Examples of this are infographics showing how easy it is to obtain firearms in different states across the US and the security measures in each state. That can help build a narrative around how strong or lax gun control is across the US, depending on who is authoring the infographic.
It is common for different infographics to tell opposing narratives depending on the source of their data and the identity of the infographic creators. That is especially the case for infographics dealing with highly politicised issues such as immigration, healthcare and, more recently, election integrity.
Hopefully, this gives you a better understanding of how infographics have affected US politics and how powerful a tool of communication they are. At the same time, it is important to be aware of the sources of these infographics and to do further research to broaden your understanding of these highly complex and sensitive topics.
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Infographic Design Studio is an international data visualization and infographic design agency with presence over 4 continents and client base ranging from new promising startups to Fortune500 companies. We believe in visually communicating the message to make sure we deliver the message in the most effective possible way and leave our audience mesmerized with our creative designs.