Infographics are a consistently popular means of communication in the digital world. An infographic can quickly go viral with the right combination of clever copy and attractive visuals. But there is more to creating an infographic than just how it looks and what it says. It would be best if you had a great idea behind it. That is why we will look at four popular infographic ideas that consistently see success on social media.
For those who may not know, an infographic is a visual communication method that has been used for decades. Infographics have been in use across industries because they make it much easier to transmit large amounts of data or complex information in a visual format that makes them easier to understand and far more accessible to even a general audience.
The use of infographics has continued to gain a considerable amount of popularity on social media. That is also due to how well-designed and easy to share they are, which makes them seem to have been tailor-made for effectiveness in the digital world and on social media platforms.
Now that you have a better understanding of infographics, let us take a look at four ideas that are currently popular and can improve the chances of your infographic becoming more successful and widespread on social media.
Infographics that describe a sequence of events in chronological order are among some of the most commonly seen infographics. We can use these infographics to educate and inform the audience about historical events. Infographics become especially popular when there are national holidays or days of importance, discussing the background of what made those days important and the history behind what makes those days unique.
Not only are these great for teaching the audience, but with visual representation, they are a far less tedious method of presenting historical facts interestingly and appealingly. These infographics can break down the information into easier-to-digest pieces that are more memorable and enjoyable for the audience.
In the same way, as historical events can make for an excellent basis for infographics, future trends are another popular idea for creating an infographic. People are always wondering what the future will look like, and infographics that can capitalise on this effectively are more likely to succeed. Infographics that are future-focused tend to look at trends for the coming year.
Whether these trends are political, industrial or social depends on the infographic makers, but there is an audience for infographics that can give a glimpse into the future. Well-researched infographics that can apply a reasonable argument for why they believe in their stated potential outcomes are more likely to do well. And if the predictions are correct, then the infographic makers can establish themselves as reliable sources of information for their target audience.
Myth-busting can be a very practical reason to create an infographic, especially in the post-pandemic world. During the early days of COVID-19, different sources presented conflicting ideas about how the virus spread and how to protect yourself. Myth-busting infographics from medical sources that shared accurate information were handy at that time because they highlighted what worked and what did not.
While myth-busting infographics effectively gain interest and attention, they rely on the infographic producer being an authority on the subject. Such infographics also require research and sources of proof to ensure that they can prove their points to any detractors. While this may make them more challenging to produce than other options on the list, they are very effective at gaining a large audience.
The last type of infographic we will be looking at is the how-to or guide. These are usually in the form of process infographics that detail and explain how to conduct a variety of processes, from the most simple to the highly complicated. These guide infographics are especially popular when they are teaching a practical skill to the target audience that they may not be very familiar with, but that would be very useful for the audience to know.
Examples of these infographics include simpler ones, such as showing the audience how to tie different styles of ties, how to self-style your hair differently, or how to prepare for an interview. While these may seem simple enough tasks to accomplish, these guides are practical and immediately applicable to large segments of the general audience that may be unfamiliar with the process or simply looking for a quick refresher on how to do something.
By applying any of these four ideas, you will be able to increase the likelihood of your infographic becoming more successful. Try making an infographic using one of these ideas as a basis, and let us know how effective the infographic was. Check out our other articles and blog posts to learn more about making successful and compelling infographics.
Infographic Design Studios is a leading US-based infographic design agency operating internationally with offices on four continents. We are always looking for ways to help boost our client’s communication strategies with innovative and unique design solutions. So, if you are looking for a design agency, give us a call for a free quote and consultation. We would love to discuss how to add value to your brand, so book an appointment with us today.